Porsches are the highest volume make sold on Bring a Trailer

Bring a Trailer, also known as BaT, is one of the top online auction marketplaces. It delivers the highest volume of classic and enthusiast cars on the internet. BaT gained its top position through its consistent listing presentation and high-quality supply. To maintain quality, it screens for cars it predicts would sell successfully on its platform. Through the years, it has developed a community of car enthusiasts that engage with each listing, leading to exciting auctions and many selling above the expected average sales price.

To better prepare you for selling your high-end, enthusiast, and classic car online, we have created this comprehensive guide on how to sell your car on Bring a Trailer.

1. Understand what sells on Bring a Trailer

Bring a Trailer isn't your typical car sales platform. It caters to a niche market of enthusiasts looking for classic, rare, and unique vehicles. If your car is a well-maintained classic, an exotic, or has some unique historical significance, it's likely a good fit for BaT. However, more common vehicles or those in poor condition may not attract much attention.

Key tip: Take time to browse the past listings and recent auctions to see how similar cars to yours have performed. This will give you an idea of what the BaT community values and how much you can realistically expect to get. With any auction, you run the risk that it may sell below the expected value due to lack of activity.

2. Prepare your car for sale

Before listing your car, ensure it's in the best possible condition. Clean it thoroughly, inside and out, and address any minor cosmetic or mechanical issues. BaT buyers are discerning, and they appreciate transparency and quality.

• Detailing: A professional detailing can make a huge difference in how your car is perceived.
• Check maintenance: Take care of any needed maintenance. The community pays attention to detail so potential buyers can point out anything that looks neglected. Gather all maintenance and service records. A well-documented history can increase your car's value.
• Photographs: Take high-quality photos from multiple angles. Include shots of the exterior, interior, engine bay, trunk, and imperfections.

Key tip: If you're unsure about what needs attention, consider getting a pre-purchase inspection. A mechanic's report can be a valuable addition to your listing.

3. Craft a compelling listing

Your listing is your pitch to potential buyers, so make it count. BaT will use this as a base to write the official listing description so make sure to be very clear on specific details you want to highlight.

• Write a detailed description: Be honest and thorough. Include the car's history, modifications, current condition, and unique features. Don't hide any flaws—disclosure builds trust with buyers.
• Showcase records: If you have maintenance records or the original window slip, these will go a long way in building trust for your listing. Expect anything missing to be subject to questioning in the comments. The more information you can provide upfront, the more reliable you as a seller will seem to potential buyers
• Include a video: A video showing the car running, driving, and highlighting key features can significantly enhance your listing.

Key tip: Use storytelling to engage potential buyers and activate the community. Share anecdotes or interesting facts about the car that might resonate with the BaT community.

4. Work with the Bring a Trailer team

To begin selling on Bring a Trailer, you first select the right listing package for you. BaT divides their offerings into three different packages:

• Classic $99: This is the basic package to get your car listed on BaT. First fill out a form that covers the information about the vehicle and include pictures and video to showcase it. BaT will accept the listing if it fits and discuss with you the auction type and reserve price. Afterwards, BaT will write the listing in the standard BaT format. Once approved, the listing will be scheduled.
• Plus $429: The same process as the classic above but BaT will provide professional photos and videos of your car to support your listing. Consider this if you do not have a photographer or videographer in mind to help with your photos.
• White Glove Inquiry: For the highest-end vehicles, BaT offers a service to handle all aspects of the listing. The price depends on the car and required listing services.

Key tip: It is up to BaT to accept your car and create the listing parameters. If you do not agree with the listing and feel you may get better value for your car elsewhere, don't be afraid to sell your car on a different platform.

5. Engage with the community

One of the unique aspects of Bring a Trailer is its active comment section, where potential buyers, enthusiasts, and other sellers engage in discussions. As the seller, your participation in these discussions is crucial.

• Respond promptly: Answer questions from potential buyers quickly and thoroughly. Engaged sellers who interact positively often see better results.
• Be transparent: If someone asks about an issue or requests more information, be open and honest. A lack of transparency can lead to mistrust and fewer bids.

Key tip: Engage with enthusiasm and professionalism. This isn't just about selling a car—it's about being part of a community that values cars and their stories.

6. Monitor the auction closely

The final hours of a Bring a Trailer auction are the most exciting and where the most action occurs. Bidding often intensifies as the auction nears its end, and the final price can climb significantly. This stage of the auction is no different from a show, so make sure to be a gracious host.

• Stay available: Be ready to answer any last-minute questions or provide additional information.
• Encourage bidders: If appropriate, you can engage in the comments to remind potential buyers of key features or to address any final concerns. If reserve was met, use that to encourage bidders to bid in confidence that the car will sell.

Key tip: Consider offering a gentle nudge in the final minutes by thanking everyone for their interest and reminding them of the auction's imminent close.

7. Finalize the sale

Once the auction ends, and if the reserve has been met, Bring a Trailer will connect you with the winning bidder. From here, it's a matter of finalizing the transaction. If the reserve is not met, there is a final negotiation round between the highest bidder and seller to agree on a final price.

• Payment: Ensure you receive the payment in full before handing over the car. We suggests using secure payment methods to protect both parties.
• Transfer of ownership: Handle all necessary paperwork, including the bill of sale and title transfer. Be sure to follow the legal requirements in your state or country.

Key tip: Maintain open communication with the buyer throughout this process to ensure a smooth and positive experience. This will help establish your reputation for future sales.

Conclusion

Selling your car on Bring a Trailer can be a rewarding experience, both financially and in terms of the community engagement it offers. By following tips from this guide, you'll increase your chances of a successful and profitable auction.